Analytics
Track your store performance and customer behavior
Total Revenue
$24,780
Total Orders
356
Conversion Rate
3.6%
Avg. Order Value
$69.60
Sales Trend
Top Products
| Product | Sales | Revenue | Conversion |
|---|---|---|---|
|
Premium T-Shirt
|
89 units | $2,356 |
|
|
Wireless Earbuds
|
64 units | $3,840 |
|
|
Smart Watch
|
42 units | $5,460 |
|
Traffic Sources
Direct
45% (23,462)
Social
25% (12,970)
Referral
15% (7,782)
Organic
15% (7,782)
Customer Behavior
Returning Customers
+5.2%42%
Cart Abandonment
+2.1%68%
Avg. Session Duration
+1.8%3m 42s
Recent Activity
New order #1234 from John Doe
2 minutes ago
New customer registered
15 minutes ago
Inventory alert: Product XYZ is low in stock
1 hour ago
Product description updated for 5 products
3 hours ago
Orders
Manage and track all your customer orders
Total Orders
1,256
Pending
23
Processing
42
Delivered
1,191
|
|
Order ID | Customer | Date | Total | Status | Payment | Actions |
|---|---|---|---|---|---|---|---|
|
|
#ORD-5142
|
JD
John Doe
john.doe@example.com
|
May 12, 2023
10:45 AM
|
25.00
|
Delivered | Paid | |
|
|
#ORD-5141
|
JS
Jane Smith
jane.smith@example.com
|
May 12, 2023
9:32 AM
|
$75.50
|
Processing | Paid | |
|
|
#ORD-5140
|
RJ
Robert Johnson
robert.j@example.com
|
May 11, 2023
4:15 PM
|
$249.99
|
Pending | Unpaid | |
|
|
#ORD-5139
|
EW
Emily Wilson
emily.w@example.com
|
May 11, 2023
1:22 PM
|
$89.00
|
Delivered | Paid | |
|
|
#ORD-5138
|
MB
Michael Brown
michael.b@example.com
|
May 10, 2023
11:05 AM
|
56.75
|
Cancelled | Refunded |
Order Trends
Order Status Distribution
Delivered
94.8% (1,191)
Processing
3.3% (42)
Pending
1.8% (23)
Cancelled
0.1% (2)
Recent Activity
Order #ORD-5142 has been delivered
2 minutes ago
Order #ORD-5141 status changed to Processing
15 minutes ago
New order #ORD-5142 from John Doe
1 hour ago
Order #ORD-5138 has been cancelled
2 hours ago
Products
Manage your product inventory and listings
Total Products
248
Active
186
Low Stock
24
Out of Stock
12
Nike Free Run
Running Shoes
29.99
Stock: 45
Nike Air Max
Lifestyle Shoes
49.99
Stock: 32
Wooden Bar Stool
Furniture
$89.99
Stock: 5
Colorful Macarons
Food & Beverages
$24.99
Stock: 78
Gourmet Meal Kit
Food & Beverages
$49.99
Stock: 0
Wireless Headphones
Electronics
$79.99
Stock: 0
Smart Watch
Electronics
99.99
Stock: 3
Leather Wallet
Accessories
$39.99
Stock: 56
Inventory
Track and manage your product stock levels
Total Items
1,248
Low Stock
24
Out of Stock
12
Overstock
36
|
|
Product | SKU | Category | Stock | Status | Last Updated | Actions |
|---|---|---|---|---|---|---|---|
|
|
Nike Free Run
Running Shoes
|
SH-NF-001
|
Footwear
|
45
|
In Stock | May 12, 2023 | |
|
|
Wireless Headphones
Premium Audio
|
EL-WH-002
|
Electronics
|
3
|
Low Stock | May 10, 2023 | |
|
|
Wooden Bar Stool
Kitchen Furniture
|
FN-BS-003
|
Furniture
|
5
|
Low Stock | May 9, 2023 | |
|
|
Gourmet Meal Kit
Food & Beverages
|
FB-GM-004
|
Food
|
0
|
Out of Stock | May 8, 2023 | |
|
|
Colorful Macarons
Desserts
|
FB-CM-005
|
Food
|
78
|
Overstock | May 7, 2023 |
Stock Level Trends
Inventory Value
Total Value
24,568
Avg. Item Value
$99.81
Inventory Alerts
Gourmet Meal Kit is out of stock
2 hours ago
Wireless Headphones stock is low (3 remaining)
5 hours ago
Wooden Bar Stool stock is low (5 remaining)
1 day ago
Colorful Macarons has excess inventory (78 units)
2 days ago
Customers
Manage and analyze your customer base
Total Customers
3,721
New Customers
128
Avg. Spend
$86.42
Retention Rate
68.7%
|
|
Customer | Location | Orders | Total Spent | Last Order | Actions | |
|---|---|---|---|---|---|---|---|
|
|
Sarah Johnson
Customer since May 2022
|
sarah.johnson@example.com
|
New York, USA
|
12
|
,248.42
|
May 12, 2023 | |
|
|
Michael Brown
Customer since Jan 2023
|
michael.brown@example.com
|
Los Angeles, USA
|
3
|
$356.75
|
May 10, 2023 | |
|
|
EW
Emily Wilson
Customer since Nov 2022
|
emily.wilson@example.com
|
Chicago, USA
|
7
|
$789.00
|
May 11, 2023 | |
|
|
RJ
Robert Johnson
Customer since Feb 2022
|
robert.j@example.com
|
Miami, USA
|
18
|
$2,156.32
|
May 8, 2023 | |
|
|
JS
Jane Smith
Customer since Apr 2023
|
jane.smith@example.com
|
Seattle, USA
|
2
|
75.50
|
May 12, 2023 |
Customer Segments
VIP (15%)
558 customers
Regular (42%)
1,563 customers
Occasional (28%)
1,042 customers
At Risk (15%)
558 customers
Customer Acquisition
Acquisition Cost
$24.32
↓ 8.1% vs last month
Conversion Rate
3.6%
↑ 0.4% vs last month
Acquisition channels chart
Social Media
42% (1,563)
Search
28% (1,042)
Direct
18% (670)
Referral
12% (446)
Recent Customer Activity
Sarah Johnson placed a new order (#ORD-5142)
2 minutes ago
Jane Smith registered as a new customer
15 minutes ago
Michael Brown updated his shipping address
1 hour ago
Robert Johnson requested a refund for order #ORD-5138
2 hours ago
Emily Wilson submitted a product review (4.5 stars)
3 hours ago
Marketing
Manage campaigns and track performance
Active Campaigns
12
Total Reach
45.2K
Conversion Rate
3.6%
ROI
245%
| Campaign | Channel | Status | Budget | Reach | Conversions | ROI | Actions |
|---|---|---|---|---|---|---|---|
|
Summer Sale Newsletter
May 15 - May 30, 2023
|
Email
|
Active |
$500
|
12,456
|
432 (3.5%)
|
320%
|
|
|
Instagram Product Showcase
May 10 - May 24, 2023
|
Social Media
|
Active |
,200
|
24,789
|
892 (3.6%)
|
280%
|
|
|
Google Search Campaign
May 1 - May 31, 2023
|
Search
|
Active |
$2,500
|
8,945
|
358 (4.0%)
|
210%
|
|
|
Display Ads - New Collection
May 5 - May 20, 2023
|
Display
|
Active |
,800
|
32,567
|
978 (3.0%)
|
185%
|
|
|
YouTube Product Tutorials
Apr 25 - May 25, 2023
|
Video
|
Scheduled |
$3,000
|
--
|
--
|
--
|
Campaign Performance
Channel Distribution
25% ($500)
Social Media
30% ( ,200)
Search
20% ($2,500)
Display
15% ( ,800)
Audience Demographics
Age Group
25-34 (42%)
Gender
Female (58%)
Top Location
New York (15%)
Device
Mobile (72%)
Campaign Engagement
Click-Through Rate
4.2%
↑ 0.5% vs last week
Engagement Rate
6.8%
↑ 1.2% vs last week
Recent Campaign Activity
Instagram Product Showcase campaign is performing above target
2 hours ago
YouTube Product Tutorials campaign scheduled to start tomorrow
5 hours ago
Google Search Campaign budget is 75% spent
1 day ago
Summer Sale Newsletter campaign created
2 days ago
Settings
Manage your store preferences and account settings
General Settings
This is the currency that will be used for all transactions.
All dates and times will be displayed in this time zone.
This format will be used throughout your store.
This is the language that will be used in the admin dashboard.
Choose the appearance of your dashboard.
Store Information
Recommended size: 512x512 pixels. PNG or JPG format.
This name will appear on receipts, invoices, and in the store header.
This email will be used for store notifications and customer communications.
This phone number will be displayed on your store and receipts.
This address will appear on invoices and for tax calculations.
Payment Methods
Credit Card Payments
Accept Visa, Mastercard, Amex, and more
PayPal
Accept PayPal payments
Apple Pay
Accept Apple Pay payments
Notification Settings
Email Notifications
New Order
Receive an email when a new order is placed
Order Status Update
Receive an email when an order status changes
Low Stock Alert
Receive an email when product stock is low
Customer Reviews
Receive an email when a customer leaves a review
Push Notifications
New Order
Receive a push notification when a new order is placed
Order Status Update
Receive a push notification when an order status changes
Low Stock Alert
Receive a push notification when product stock is low
Users & Permissions
| User | Role | Status | Last Active | Actions |
|---|---|---|---|---|
John Doe
john.doe@example.com
|
Admin
|
Active | Just now | |
|
JS
Jane Smith
jane.smith@example.com
|
Manager
|
Active | 2 hours ago | |
|
RJ
Robert Johnson
robert.j@example.com
|
Staff
|
Invited | Never |
Advanced Settings
API Access
API Key
Use this key to authenticate API requests
Data Export
Export Orders
Download all your order data as CSV
Export Products
Download all your product data as CSV
Export Customers
Download all your customer data as CSV
Danger Zone
Delete All Products
This will permanently delete all products. This action cannot be undone.
Reset Store
This will reset your store to its default state. All data will be lost.